I am a Bournemouth University student in my final year of a Media Production course. In my time at university, I have been part of many different projects including editing, filming and marketing. I most recently have finished an internship with Ivalua as a marketing/comms and PR intern. This entailed making a PR press release for Direct Line. I was also tasked with analysing Ivalua's competitors' social media pages, creating a SWOT analysis for each one and bringing forward ideas that Ivalua could implement